Implementation of data mining as a support of business application strategy

Abstract

Data mining help industries create intelligent decision on complex problems. Data mining algorithm can be applied to the data in order to forecasting, identity pattern, make rules and recommendations, analyze the sequence in complex data sets and retrieve fresh insights. Yet, increasing of technology and various techniques among data mining availability data give opportunity to industries to explore and gain valuable information from their data and use the information to support business decision making. This paper implement classification data mining in order to retrieve knowledge in customer databases to support marketing department while planning strategy for predict plan premium. The dataset decompose into conceptual analytic to identify characteristic data that can be used as input parameter of data mining model. Business decision and application is characterized by processing step, processing characteristic and processing outcome (Seng, J.L., Chen T.C. 2010). This paper set up experimental of data mining based on J48 and Random Forest classifiers and put a light on performance evaluation between J48 and random forest in the context of dataset in insurance industries. The experiment result are about classification accuracy and efficiency of J48 and Random Forest , also find out the most attribute that can be used to predict plan premium in context of strategic planning to support business strategy.