Study of Automotive Brands Popularity in Indonesia Using Twitter Data

Abstract

Social media has been a widespread phenomenon in the recent years. People shared a lot of thought in social media, and these data posted on the internet could be used for study and researches. As one of the fastest growing social network, Twitter is a particularly popular social media to be studied because it allows researchers to access their data. This research will look the correlation between Twitter chatter of a brand and the sales of brands in Indonesia. Factors such as sentiment and tweet rate are expected to be able to predict the popularity of a brand. Being one of the biggest industries in Indonesia, automotive industry is an interesting subject to study. A wide range of people buys vehicles, and even gather as communities based on their car or motorcycle brand preference. The Twitter results of sentiment analysis and tweet rate will be compared with real world sales results published by GAIKINDO and AISI.