PERSONAL BRANDING DALAM MEDIA SOSIAL: STUDI PADA MAHASISWA PENGUNJUNG MUSEUM MACAN

Abstract

The technology of internet is keep developing which led to a variety of social
media which is currently often used by teenagers, especially college
students. Social media has become a new platform for college tudents to do
personal branding activities, especially in Instagram. The aim of this
research was to find out the process of personal branding in the social media
conducted by visitors in Museum MACAN. The concepts of this research are
social media, personal branding, and youth. Data collection and information
obtained through in-depth interviews with two informants who fit the
criteria. The results of this study was that the two informants had their own
way of building their personal branding and this affects them on maintain
their accounts such as pay attention on likes given, numbers of followers,
and other accounts they are followed. The second reason for this informant
to visit the Museum MACAN was based on the same thing which they want
to follow the trend.