TY - JOUR AU - Khenresta, Tsanaa AU - Salasa, Yonaz AU - Oktaviani, Rani Chandra PY - 2021/10/15 Y2 - 2024/03/29 TI - Implementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19 JF - Emerging Markets : Business and Management Studies Journal JA - EMBM VL - 9 IS - 1 SE - Articles DO - 10.33555/embm.v9i1.191 UR - https://journal.sgu.ac.id/ijembm/index.php/ijembm/article/view/191 SP - 65-72 AB - This study discusses how the implementation of the marketing communication strategy of PT.  TWC on social media during the Covid-19 pandemic.  This study aims to understand the marketing communication strategy of PT.  TWC on social media and understand the tactics and alternative promos of PT.  TWC during the Covid-19 pandemic.  The research was conducted in a qualitative descriptive manner by conducting interviews with internal informants, external informants, and expert informants.  In addition, literature review and observations were carried out. This study shows that there is a digitalization trend carried out by PT. TWC. In addition, PT.  TWC is also using virtual tours as an alternative tactic to its marketing communication strategy Keywords: Covid-19 pandemic, social media, marketing communication strategy, virtual tour ER -