Pratama, Y. and Prasandya, C. M. (2019) “THE EFFECT OF MARKETING COMMUNICATION MIX TOWARDS THE PURCHASE DE CISION OF MICE PRODUCTS: A CASE STUDY FROM SANTA MONICA HOTEL & CONVENTION IN BOGOR”, Emerging Markets : Business and Management Studies Journal, 6(1), pp. 9-20. doi: 10.33555/ijembm.v6i1.99.