Vol. 6 No. 1 (2018)

Articles

• CONSUMER CURRENT TRENDS IN RESTAURANT INDUSTRIES: A CASE STUDY OF FOOD BLOGGER

  Esa Mbouw, Khansa Qonita

  1-8

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• THE EFFECT OF MARKETING COMMUNICATION MIX TOWARDS THE PURCHASE DE CISION OF MICE PRODUCTS: A CASE STUDY FROM SANTA MONICA HOTEL & CONVENTION IN BOGOR

  Yudhistira Pratama, Caroline Mutiara Prasandya

  9-20

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• DEVELOPING BUSINESS STRATEGY THROUGH SWOT ANALYSIS OF KRAKATOA NIRWANA DEVELOPMENT

  Izhari Mawardi, Anbiya Yasmine

  21-32

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• IMPACT OF SERVICE QUALITY, TRUST, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN PT MEGA MANUNGGAL PROPERTY TBK

  Maria Anna Stefanie, Badikenita Sitepu

  33-42

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• ANALISIS PENGARUH VISUAL MERCHANDISING PADA PERILAKU IMPULSE BUYING: STUDI MEREK H&M

  Adrian Achyar, Andrea Rahardiana

  43-57

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