Study on Social Media Users and Its Relation to the e-Commerce Activities on Youth in Indonesia

Abstract

Internet, Social Media and e-Commerce are three most common things
people could find and usually interact with nowadays. Internet has been
part of our basic daily needs: no one can work professionally without
being connected to the network even once in a day. Those people usually
also have at least one Social Media accounts; as well know about the
existence of e-Commerce markets. Also, Social Media and e-Commerce
Channel nowadays more likely to interact with each other: people
spreading the word about their commerce in the Social Networks. Based
on that fact, this research purpose is to find out which factors, based on
the Technology Acceptance Model, is playing the huge role on this socalled relations between the interaction of people in the Social Media and
their activities in the e-Commerce, especially on Indonesian youth. It
turns out, that Voluntariness has 55% contribution towards this relations,
as well as Job Relevance, Result Demonstrability and Computer SelfEfficacy with 63%, 60% and 58% contributions respectively.