Implementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19

  • Tsanaa Khenresta London School of Public Relations
  • Yonaz Salasa London School of Public Relations
  • Rani Chandra Oktaviani London School of Public Relations
DOI: https://doi.org/10.33555/embm.v9i1.191
Keywords: COVID-19 Pandemic, Marketing Communication Strategy, Social Media, Virtual Tour

Abstract

This study discusses how the implementation of the marketing communication strategy of PT.  TWC on social media during the Covid-19 pandemic.  This study aims to understand the marketing communication strategy of PT.  TWC on social media and understand the tactics and alternative promos of PT.  TWC during the Covid-19 pandemic.  The research was conducted in a qualitative descriptive manner by conducting interviews with internal informants, external informants, and expert informants.  In addition, literature review and observations were carried out. This study shows that there is a digitalization trend carried out by PT. TWC. In addition, PT.  TWC is also using virtual tours as an alternative tactic to its marketing communication strategy

 

Keywords: Covid-19 pandemic, social media, marketing communication strategy, virtual tour

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Published
2021-10-15
How to Cite
Khenresta, T., Salasa, Y., & Oktaviani, R. C. (2021). Implementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19. Emerging Markets : Business and Management Studies Journal, 9(1), 65-72. https://doi.org/10.33555/embm.v9i1.191
Issue
Vol. 9 No. 1 (2021)
Section
Articles

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